An event that happens every April and that transforms Milan into the Design Capital of the world. During 14-19 April you can find exhibitions for art and design including furniture and get in touch with latest trends in interiors. During Design week in Milan there were four main areas of exhibitions. Salone del Mobile, which was hosted in Rho Fiera Milano and for which you could purchase your ticket either online or at the locations (if you registered online in advance). Brera District, Zona Tortona and Ventura-Lambrate. For these last three locations the exhibitions were free to enter and some were even hosting live music.
I don’t have words to explain (…but I will try…) the beauty that was on display during these days. Every piece of art that was exposed was exquisitely designed and incorporating stories of both the artist and the purpose of the art piece.
The atmosphere was dynamic yet sophisticated, cultivating from life’s spirit. I took great delight in strolling down the paths to be found in Milan’s design week. One of the most original places I spotted was the exhibition #26. @26motiviperfareate.
It consisted an exhibit of design, art and fashion, originating from the works of 26 young Italian artists that were chosen to be displayed after succeeding in a contest in 2014. The artists being selected by a jury.
The story behind this campaign was conceived by Vittorio Gucci in September 2014 to initiate the opportunity for all young talents to show their creations freely.
As all too often their ambitions are thwarted due to the lack of social, cultural and economic support.
During this Milan Design Week they were rewarded for their contribution to art.
I must give thanks to Pamela Gersi, who was kind enough to familiarize me with all the details I needed for the exhibitions which I found so enthralling.
#26 #art #26motiviperfarearte #Milandesignweek